The objective of this report is to evaluate on how marketing affect the consumers’ experience and expectation for an event. The event that I have chose to be the subject of this report is Disney Live! Three Classic Fairy Tales. From the event, I would be able to identify what are the marketing mix used in promoting and enhancing the experience of the entire event. For my research work, I will be personally observing and experiencing it as an audience to the show. To help me understand the way things work better, I would be bringing my younger sister, Serene (8 years old) to join me in the event and help me understand how the marketing affects me as an adult and her as a child on overall.

Disney Live! Presents Three Classic Fairy tales was first debut in Shanghai oriental Art Center on May 27th 2008.

With storyline that was read at least once in our childhood, it will draw many audiences as to see all those beautiful characters come to life. Disney is a very well established brand all across the world and with that as a forehand; the event was undoubted going to be drawing in large crowds. Although the event was not widely advertised on the local channels, it was still able to attract crowds into the event.

“The enchanted journey in Disney Live! Presents Three Classic Fairy Tales starts as Mickey Mouse, Minnie Mouse, Donald and Goofy embark on an unexpected adventure when they find a magical storybook hidden among a treasure trove of costumes and belongings from classic Disney tales. The four pals curiously open the book to discover that these iconic objects lead them to three classic stories of happily ever after featuring Snow White, Cinderella and Beauty and the Beast. Along the way, the audience is invited to join in on the fun by solving clues, clapping along and singing songs as the stories unfold before their eyes.” Quoted from source: http://www.laughingplace.com/News-ID10029840.asp